The documentary Cowspiracy exposes the true conspiracy behind the meat & dairy industries, and has inspired thousands to switch to a Vegan Lifestyle, myself included!  I’ve been thinking about why this particular project by an amateur filmmaker is succeeding in making such a lasting impact on all those who watch it.

On the surface, you might think that the majority of people choose a vegan lifestyle because of health, environmental or ethical reasons. There are many compelling cases supporting any of these agendas.  However the underlying conspiracy behind the meat and dairy industries are emerging as a key motivator for many who are deciding to adopt a vegan lifestyle.

I count myself as a new vegan, having only eaten a purely plant-based diet for the last 9 months. However I’ve been health conscious and health curious for as long as I can remember.  I was recently out enjoying a delicious dinner at Mildred’s in Soho with a friend of mine who has recently turned Vegan too.  I asked the question, what is it about the documentary Cowspiracy that that motivates so many people to make a change? It got us thinking…!

No one can claim to be oblivious (partially or wholly) to the animal cruelty and exploitation explicit in these industries, yet somehow this doesn’t motivate change. The health studies are powerful and undeniable, with scientists from all over the globe relentlessly advocating plant-based lifestyle.  Even Leo Dicaprio’s passionate speeches on the environmental impacts of agriculture aren’t inspiring massive behavioural change.  Despite all this information readily available to the masses, there hasn’t been the logical shift in behaviour that you might expect.

So, what seems to be driving the biggest shift of opinion and action?  The catalyst that seems to be driving the real change, aside from the combination of ethical and environmental issues is the revelation that so much deception and manipulation is happening.  The realisation of the conspiracy and the truth that larger corporations and governments are determined to hide the facts.  Despite the animal cruelty, environmental impacts and health risks, it seems that feeling cheated and lied to is what gets us angry enough to change our lifestyles and rebel.

As someone who has been watching many hours of documentaries and reading countless books on health/fitness/nutrition for years now, Cowspiracy is the game-changer that truly exposes the extent of the global deceit.

IMBD summarises Cowspiracy as this:

Cowspiracy: The Sustainability Secret is a groundbreaking feature-length environmental documentary following intrepid filmmaker Kip Andersen as he uncovers the most destructive industry facing the planet today and investigates why the world’s leading environmental organizations are too afraid to talk about it.

The scale of the impact meat and dairy industries have on the planet is shocking.  You can check out the facts for yourself: What is the most surprising to learn is the widespread cover-up of agriculture being the largest threat to the planet.  When the facts are so numerous and stark, why is no-one talking about this?  During the documentary filming, the crew are warned by industry whistle-blowers and watchdogs about the risks to their freedom , and even their lives, if they continue.  The near unanimous portrayal that transport and energy production are the leading cause of climate change by most environmental groups, government and media is undeniably linked to profits and hidden agendas.

The feeling of betrayal from so many trusted organisations is the shock factor.  These revelations inspire a new awareness in viewers, and a mind that questions the everyday norms.  With a new perspective, viewers are sensitive to the consequences of their actions, and emotional enoughto change their whole lifestyle from that moment onward.

If you have Netflix the full documentary is available, if not you can rent it directly from the Cowspiracy site. See the trailer below:

If you haven’t already watched the full documentary, I highly recommend you check it out.  I can’t stress enough how important the message is.  It’s a life changer on so many levels.

Let me know what you think.

Ruth x

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